I Wanna Be On® — Celebrity Reality Halloween 365

"Celebrity Reality" is an everyday Halloween costume that people wear in all aspects of their personal, profession, and business lives.

I Wanna Be On® is studying the party habits of trendy celebrities and "celebrity wannabes" tonight throughout the New York City party circuit.  Whether at Club Purgatorio or 1 Oak and everything in between, Professor Presti will be gathering data on the "masked" party habits to help refine and enhance I Wanna Be On®'s proprietary models.

Students and clients are already gearing up for the post-Halloween holiday season.  The question remains if audiences and businesses will follow suit with appetites for seasonal messages of joy and cheer.  Professor Presti predicts rather sombre and restrained holiday consumer spending habits on everything, including entertainment products and services.  In turn, creatives and talents will need to strategize their product development for a discerning, cost-conscience audience.  Video games may rule supreme, but film and television programming will face the biggest challenges for box office dominance and ratings, respectively.

"Keep Hope Alive" will be the main theme to try to divert consumers to assume credit card debt to drive up seasonal spending and compensate for any shortfalls this fiscal year. 

P.S.  I Wanna Be On® cannot wait to see those holiday commercials.